The paper studies the concept of Consumer Behavior and also indentified the factors influencing the buying decision of the consumer in two wheeler industry. The paper is based on secondary data and analysis is done by taking into account the literature available on the factor influencing consumer behavior across the two wheeler industry.
Consumer behaviour is a field of study that focuses on consumer activities. This has been a topic of vast interest for the marketers all over the world. The marketing managers always study these consumer behavioural changes and make continuous changes in products and services.
This study conducts a literature review of consumer behavior in social commerce. We review the research contexts, theories, and research methods of these studies. We propose a framework to elicit factors in consumers' decision-making process. The framework provides novel insights into how consumers behavior in this context.Consumer buying behaviour towards online shopping: A literature review The origination of the internet created an entire new experience for consumers regarding gathering information, comparing products or prices and the possibility of purchasing on the internet. Therefore consumer behaviour on the internet is an important factor for marketers.Many researchers have been made various studies on the online and offline consumer buying behavior and find out the factors influencing consumer buying behavior. The purpose of this paper is to.
There is followed by the literature review for each of the constructs, namely perceived convenience, perceived information accessibility, perceived order accessibility, perceived risk, perceived enjoyment and social factors. This chapter also reviews the relationship between the constructs and consumer behaviour of online grocery shopping.Read More
This study conducts a literature review of consumer behavior in social commerce.We review the research contexts, theories, and research methods of these studies.We propose a framework to elicit factors in consumers' decision-making process.The framework provides novel insights into how consumers behavior in this context.Read More
Chapter 2 Literature Review Introduction to Literature Review. This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study. Throughout this chapter, there will be comprehensive discussion on theoretical and practical views of previous studies done in online shopping.Read More
The current literature on consumer online purchase decisions has mainly concentrated on identifying the factors that affect the willingness of consumers to engage in internet shopping. In the domain of consumer behaviour research, there are general models of buying behaviour.Read More
This article presents a review of the literature, in the field of consumer buying behaviour. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. The second section describes the dominant, positivistic consumer perspectives.Read More
Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour Abstract Addressesone ofthefundamental issuesofe-marketing: howto attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer s behavior and examines how e-marketers can.Read More
We review the literature on credit card consumption from the perspectives of economics, finance, marketing and psychology, and discuss (1) how consumers source for and switch between credit card contracts, along with the mistakes they commonly make; (2) the determinants of borrowing behaviour using credit cards; (3).Read More
This type of literature review is usually applied on answering empirical questions and dealing with cause-and-effect topic and issue. It is particularly relevant to medical and healthcare trials. This literature review is considerably more difficult since there is a specific criterion that must be met.Read More
Introduction literature review on the behavior in trying to the. Questionnaire consumer purchase to two types of consumers involves a 100% original, 2014 - access critical reviews. Before consumers involves identification of statistical sources on consumer behaviour - factors affecting online.Read More
Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior.Read More